SELLERS AGENTS AND BUYERS
AGENTS
SEPTEMBER 25TH, 2008
Seller's (Listing)
Agents work for the
Seller. When you see an
agent’s name on a
listing, this name is
typically the Listing
(or Seller’s) Agent.
This Agent has listed
the property and has
agreed to get the Seller
the highest price and
best terms possible for
the listed property. The
Listing (Seller’s)
Agent's obligation is to
defend the Seller's
price. The Listing
(Seller’s) Agent is
seldom empowered to
negotiate price directly
and is required to
tell the Seller anything
a potential buyer says
that may benefit the
Seller. As a Buyer, when
talking with a Listing
(Seller’s) Agent, you
should pretend that the
Seller is sitting on the
Agent's shoulder. Don’t
say anything you would
not want the Seller to
know! For
example, if you are a
Buyer and you tell the
Listing (Seller’s) Agent
that you want to offer
$300,000 but will pay
$325,000, that is
exactly what the Listing
(Seller’s) Agent is
required to tell the
Seller - not a good
negotiating strategy for
you!
Buyer's Agents,
however, work for the
Buyer. It is the Buyer’s
(Sales) Agent's job to
help negotiate the best
deal for the Buyer and
to help the Buyer
through the complicated
purchase process. From
our previous example, if
you are a Buyer and tell
your Buyer's Agent that
you want to offer
$300,000 but will pay
$325,000, your Buyer's
Agent will only reveal
to the Seller or the
Seller's Agent that you
are offering $300,000.
Dual Agents. In
North Carolina, it is
possible for a Company
or an individual Agent
to legally act for both
sides of the
transaction, both the
Listing and the Sale
sides, if this Dual
Agency is disclosed to
the clients involved in
the transaction. Often a
Buyer's Agent from
Blowing Rock Realty will
sell a Blowing Rock
Realty listing, listed
by another Blowing Rock
Realty agent. In that
case, the Company,
Blowing Rock Realty, is
the Dual Agent in the
transaction.
It is our company
policy, however, that a
single Agent NOT act as
a Dual Agent. We do not
want a single Agent to
try to wear both hats or
split loyalties. If
Agent A has been working
with you as a Buyer's
Agent, but you find that
one of his (or her)
listings is the most
suitable property for
you, he (or she) will
offer you the
opportunity to work with
another Blowing Rock
Realty Agent as a
(Designated) Buyer's
Agent for you to help
negotiate on your
behalf. We do this all
the time and have worked
out a friendly and
cooperative system to
handle the process. If
you end up buying his
(or her) listing, he
will receive both the
Listing (Seller’s) Agent
portion of the
commission and a small
Referral Fee from the
Sale (Buyer’s) Agent
side of the commission
(for having worked with
you and then having
turned you over to
another agent). After
this transaction, if you
like, you would once
again be considered his
client for future
transactions, unless you
preferred to continue
with your new Blowing
Rock Realty Agent. No
hard feelings!
According to our
information, Blowing
Rock Realty is very
unusual in having such a
friendly Designated
Agent arrangement. In
most companies, Agents
only earn a commission
if they produce the
contract. We feel
that the Client's
interests come first.
Blowing Rock Realty's
Seller's interests
should be fully
protected throughout the
transaction process, but
Buyers should also have
the opportunity to have
the full benefit of
Buyer Agency
representation if they
want it.
Very soon after you make
contact with a Blowing
Rock Realty agent, that
agent will discuss these
agency issues with you
and will give you a form
published by the North
Carolina Real Estate
Commission that is
called Working with Real
Estate Agents. You will
be asked to sign that
you have received this
brochure. If you have
any questions, please
don't be shy about
asking them!
Questions? Comments?
Contact us
HERE!
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